BIT.FALL by Julius Popp
March 14 @ 10:00 am - April 6 @ 10:00 pm
Pacific Place is hosting an exhibition by Julius Popp, BIT.FALL, a pioneering multimedia work that combines technology and engineering. BIT.FALL uses a unique algorithm connected to the internet in real time to look for popular buzzwords through different newsfeed channels, which are then displayed as words through hundreds of water droplets in a curtain of water. New words form constantly, legible for only a fraction of a second before they disappear. The water droplets and the title of the work, referring to the ‘bit’, the smallest unit of digital information, references the transient nature of information, the rate at which it is rapidly disseminated, and its short lifespan.
The structure, made up of 30ft shipping containers, is inspired by the Tower of Babel, a mythical construction that notoriously failed because of language barriers. The containers are symbolic of globalisation and the exchange throughout the world of goods, information, opinions and cultural values, that have resulted in language barriers being overcome.
Julius says he enjoys watching people enjoy the piece in the environment of a retail mall. “In a museum the space surrounding an art work is always controlled, and visitors expect to see art, here in Pacific Place the selection of people viewing the work is varied and uncontrolled, it offers a completely different exposure for the work, and each interaction is its own experience and journey. It is exciting to be part of enabling art to part of the everyday lives of Hong Kongers.’’
BIT.FALL has enjoyed widespread international critical acclaim and has previously shown at MoMA in New York and Australia’s Museum of Old and New Art, as well as being installed at the London Olympics in 2012. BIT.FALL has been brought to Pacific Place by Swire Properties, which has a program of supporting the arts in Hong Kong.